How to Make Money on YouTube in 2023 (Even with a Small Channel)
If you're just starting a YouTube channel or your channel is relatively new, the eligibility requirements for joining the "YouTube Partner Program" may seem a little daunting: 4000 watch hours and 1000 subscribers.
It's true that monetization is an easy way to generate additional income for your videos, but, fortunately, it's not the only way.
There are other ways to quickly generate income from your YouTube channel , no matter its size. The advantage is that these means generate much more earnings than the YouTube Partner Program . Furthermore, these profits continue to grow alongside the development of the chain.
In this article, I will take an overview of the best possibilities and methods to make money with a small YouTube channel without the need for monetization or Google AdSense .
Finally, I will share the tips to help you maximize your earnings, including the big determining factor that every YouTuber should put in place to accelerate their income.
1. Make Money Through Affiliate Marketing
The first method to make money on YouTube with a small channel is affiliate marketing . The advantage of this method is that you don't need to create a product. You refer your audience to the online store of the product or service, and they pay you a commission in the event of a sale.
The majority of people use Amazon to sell affiliate products. It's really simple and allows you to generate completely passive income. Note that there are several other ways to affiliate with Amazon. I invite you to follow a video where I explain how to do Amazon affiliation in a few clicks here .
If you have worked on your SEO well, your videos will appear in first position when search engine users type queries. All you have to do is recommend, in these videos, the equipment or products, specifying that the links to obtain them are in the description.
It's important to make a call to action because, without it, even if your videos are viewed, you won't get the clicks! It's really easy to join the Amazon affiliate program to get completely passive income. But it's not the only one, there are plenty of other affiliate systems.
There are programs and services that offer different solutions to users that you may be affiliated with. At Stratégie Vidéo, we have, for example, live streaming services ( StreamYard ) , royalty-free music ( Epidemic Sound ) , the tool for finding video ideas TubeBuddy , the platform for hosting training ( Podia ), etc .
Think about the tools and services that you use every day and that you could recommend to your friends and family, and which are obviously good products! Then simply mention these products in your videos .
You can also do a hardware test and insert your affiliate link in the description.
Let’s discover the second method: coaching
Coaching is the best way to generate income quickly with your channel. The principle: you help someone solve a specific pain with your skills.
Ask yourself what passion you have, what knowledge you have, and how you could help certain people progress in this field in a paid manner.
What's incredible is that by creating content on YouTube around this knowledge, you will be spotted by new clients, you will receive more and more requests for your coaching and you will therefore be able to increase your prices.
For example, I support certain entrepreneurs to help them accelerate the growth of their YouTube channel. We have a video conference on Zoom, I analyze their channels, I listen to their blockages and I help them resolve them.
It's 100% personalized support - moreover, if your audience is not growing fast enough and you want to get more views and increase the sales of your training and coaching thanks to YouTube, you can make a free appointment 15 minutes here to see if and how I can help you.
We arrive at the third method, the one with the greatest leverage: creating and selling digital products.
3. Create and Sell Digital Products
You can create and sell an e-book, training, checklists and pre-configuration or offer a subscription plan to make money on YouTube. This will mean that the more your channel grows, the more people you will reach and attract these viewers to your digital products.
It will take you a lot of time to create and update your training courses. But the big advantage is that, once you've created them, there are no storage costs, no shipping costs and the margins on digital products are relatively high.
This is the case of the Stratégie Vidéo channel which did not have digital products at the beginning, but today offers several online training courses, in particular the “YouTube Accelerator” training to generate maximum leads, traffic and revenue. with YouTube, as well as winning YouTube video editing to learn how to edit dynamic videos in record time. I invite you to take a look at the online store here where you will find these training courses.
Developing an email list with your YouTube channel is really a great way to regularly offer your products to your prospects . You mostly send free content that interests them and from time to time, you notify them of the creation and availability of a new product.
The fourth method is dropshipping.
4. Sell products via dropshipping
It is possible to sell physical products with dropshipping – in French: direct delivery. Indeed, dropshipping is the fact of having an online store, an e-commerce site: you sell products there without needing to store or send them.
Platforms like Shopify manage all of this for you. You can therefore sell your products on your site without having to bear the financial risk of storage.
Dropshipping suppliers take care of producing and sending the sales you make. It is then possible to create an e-commerce site and make your first sales without having to invest several thousand euros in purchasing stock. You choose the products you want to sell in your online store and when someone buys, the dropshipping company handles the rest.
The other advantage is the absence of logistics, that is to say that it is the supplier who takes care of sending the product which has been purchased on your online store. This is a real workload reduction for you , it frees up time to concentrate on what you really know how to do, in other words create YouTube videos in which you will mention these products to help you sell them.
We come to the fifth method of making money on YouTube which is sponsorship.
5. Use Sponsorship to generate income
Sponsorship is simply the act of collaborating with a brand or company. You get paid to talk about their products or services in your videos . Many YouTubers think that to interest these brands or companies, you need a big YouTube channel with a very large audience, but I can assure you that it depends on your niche and the type of videos you make.
You can definitely use this approach with a developing channel . Some members of my “ YouTube Accelerator” training who do not have a large YouTube channel have signed contracts with brands that bring them income.
So it's not necessary to have a huge audience . You simply have to ask yourself the question: “How can I help this or that company get its message across about its products or services?” » and “How can we create a win-win relationship with them?” ".
This is how you will be able to obtain partnerships with brands.
Conclusion
In short, you too can earn money on YouTube even with a small channel by adopting the different methods explained above. These methods will not only allow you to make money, but also grow your audience and increase your income through YouTube in a much deeper way.
The key, ultimately, is to start as early as possible because it takes a little time to set up, regardless of the style of income you choose from this list. But your top priority really is to create an email list .
Contrary to popular belief, it is not dead and it is the best way to increase your income today automatically. You will still own this email list even if YouTube shuts down or blocks your account. You will thus be able to contact your prospects directly to notify them of the existence of a new product without having to worry about an algorithm that will sort your message.
The solution that I recommend for creating this email list is ActiveCampaign . It is the benchmark on the market today. You can start with the Lite plan which is really affordable.
Resources
► How to do AFFILIATION with AMAZON in a few clicks
► ActiveCampaign platform to create an email list
► How much YOUTUBE PAYS you for 100,000 VIEWS? (Can you make money on YouTube?)
► How to MONETIZE your YOUTUBE CHANNEL: 5 ideas that pay off
► How to make money on YouTube without being a partner: Laurent Breillat's model
WARNING: Stratégie Vidéo regularly shares links to products and services used by the team and which seem useful to us. We use affiliate links when possible. If you click on one of the links to make a purchase, we may receive a small commission.
No comments: